Partners & sponsors

Align your brand with a circle, not an audience

The Round brings together executives, entrepreneurs and professionals around golf, conversation and the table. Our partners do not buy exposure: they take part in selected, human-scale moments where attention still exists.

Our approach

Few partners, for a long time, properly integrated

We deliberately limit the number of partners per season and per activity. A brand that is everywhere stops being noticed; a brand well placed becomes obvious.

Every partnership is built with you: a format, a role, an optional speaking moment, invitations for your teams and clients, and visibility proportionate to the occasion.

Relevance over volume

One partner per sector and per format. No logo walls, no rows of banners.

Embodied presence

A talk, a tasting, a trophy, a clinic: your brand becomes part of the experience.

Direct relationships

Named invitations, tables, rounds: your teams genuinely meet the members.

Honest measurement

Guests, attendees, speaking moments, editorial coverage: a written review after each season.

The community

Who you are actually speaking to

A selected community of executives, entrepreneurs, investors, professionals and senior managers, gathered around golf in Belgium and across Europe.

24
Activity formats per season
20 to 90
Attendees per format
3 languages
FR · EN · NL
Europe
Partner clubs and journeys

Exact volumes per activity and the season calendar are shared during the first conversation.

Formats

Eight ways to work together

The formats below are starting points. They combine and adapt to your objectives, your sector and the season.

Founding Partner

Founding partner, multi-year commitment alongside the club.

What it includes
  • Association with the club name across the full season
  • Presence across every activity family
  • An editorial role within The Round Media
  • A quota of invitations for your clients and teams
Visibility
Maximum, across all club channels.
Exclusivity
Full sector exclusivity.
Best suited to
Brands seeking a lasting association with The Round.
Main Partner

Lead partner of a season or of an activity universe.

What it includes
  • Association with one universe (conversation, live, table, game)
  • Presence across the activities of that universe
  • Invitations and reserved tables
  • Mention in seasonal communications
Visibility
High, within the chosen universe.
Exclusivity
Sector exclusivity within the universe.
Best suited to
Premium brands looking for structural visibility.
Activity Partner

Sponsor of a specific format, from Breakfast Talk to Sunset DJ.

What it includes
  • Exclusive association with the chosen format
  • A short talk or intervention where the format allows
  • Invitations for your clients
  • Mention in invitations and recaps
Visibility
Strong on the format, measured elsewhere.
Exclusivity
Sector exclusivity on the format.
Best suited to
Brands wishing to own an identifiable moment.
Experience Partner

A bespoke experience co-created with your guests.

What it includes
  • A format designed with you, at a partner club
  • A mixed guest list: your clients and members
  • End-to-end support, from design to follow-up
  • Photo report delivered after the event
Visibility
Built into the experience.
Exclusivity
Exclusive to the event.
Best suited to
Brands with a precise relationship objective.
Prize Partner

Partner of trophies, prizes and competition rewards.

What it includes
  • Prizes for one or several competitions
  • Prize giving by a brand representative
  • Presence on the range or putting green
  • Mention in the published results
Visibility
Strong at the moment of the ceremony.
Exclusivity
Exclusivity on the prize category.
Best suited to
Watchmaking, mobility, art de vivre, travel, spirits.
Media Partner

Editorial association with The Round Media.

What it includes
  • A co-signed column or article series
  • Cross visibility between channels
  • Access to club content and interviews
  • Presence at editorial gatherings
Visibility
Editorial, continuous.
Exclusivity
Exclusivity per media type.
Best suited to
Media, publishers, cultural and sports platforms.
Official Supplier

Official supplier of the club within a product or service category.

What it includes
  • Official supplier status within the category
  • Product presence at relevant activities
  • Mention on category-related materials
  • Tastings or demonstrations where relevant
Visibility
Concrete, through use.
Exclusivity
Exclusivity within the category.
Best suited to
Wine houses, caterers, equipment makers, mobility, technology.
Club & Venue Partner

Clubs, estates and venues hosting the circle's activities.

What it includes
  • Hosting activities and Meeting Rooms
  • Presence in the Atlas and venue pages
  • Visibility with club members
  • Negotiated commercial terms
Visibility
Contextual and recurring.
Exclusivity
By geographic area.
Best suited to
Golf clubs, clubhouses, hotels and private estates.

Amounts are set case by case, depending on the format, the number of activities and the length of commitment. No public rate card: every partnership is discussed in person.

Activity sponsorship

Twenty-four formats, five families

Every club activity can host a partner, with a role defined in advance. Here are the families and the angle a partner can take.

Encounters & personalities

Breakfast Talk, Lunch Talk, Executive Roundtable, Evening Talk, Private Encounter.

A short talk, a substantial subject, association with a way of thinking rather than a product.

Music & stages

Jazz on the Green, Classical at the Clubhouse, Voices, Sunset DJ on the Green.

Welcome, signature bar, opening moment: a generous, sensory presence.

Table & gastronomy

The Clubhouse Table, Four Hands Dinner, Tasting Circle, Chef's Table.

Food and wine pairing, tasting, product served at the table: the brand is tasted.

Game & coaching

Meet the Pro, Clinic, Play with the Pro, Beat the Pro, Putting Challenge.

Equipment, clinic, performance measurement, a gift players actually use.

Competitions & corporate

Business Pairs, The Round Cup, Inter-Firm Cup, Golf Performance Lab.

Trophy, prizes, invited teams, prize giving and published results.

Inventory

Available touchpoints

A deliberately restrained inventory. We favour useful, well-executed touchpoints over a multiplication of signs.

On site

  • Welcome and discreet signage
  • Range, putting green, first tee
  • Table, menu, wine list
  • Buggies, flags, ball markers
  • Demonstration or tasting space

Digital

  • Dedicated partner page on theroundclub.be
  • Mention in invitations and reminders
  • Member newsletter
  • Event recap with photographs
  • Club social channels

Editorial

  • Article or interview in The Round Media
  • A co-signed series across a season
  • Executive portrait
  • Presence in the season report

Relationships

  • Named invitations for your clients
  • Reserved tables at dinners
  • Rounds with members
  • Access to the network's Meeting Rooms

No touchpoint is sold in isolation. The inventory is assembled around a role, not a unit price.

How it works

Four steps, without friction

  1. 01

    First conversation

    Thirty minutes to understand your objectives, sector and constraints.

  2. 02

    Tailored proposal

    A short document: selected formats, brand role, invitations, visibility, budget.

  3. 03

    Delivery

    We produce, you approve. One contact from start to finish.

  4. 04

    Written review

    Attendance, guests present, content produced, coverage: an honest review after the season.

Ground rules

What we will not do

The value of a circle lies in what it refuses. These rules protect our members as much as our partners.

  • No direct selling or cold approaches during activities.
  • No sharing of members' personal data.
  • No logo walls, no visual saturation.
  • One partner per sector and per format.
  • Every speaking moment is prepared and time-limited.
  • The club retains editorial control over its content.
Frequently asked

What we are often asked

Is there a rate card?

No. Each partnership depends on the number of activities, the brand's role and the duration. We issue a costed proposal after the first conversation.

Can we sponsor a single activity?

Yes. The Activity Partner format allows you to associate with one format, for a single date or for the season.

Is sector exclusivity guaranteed?

It is contractual, defined by format, universe, product category or full season.

Can we invite our clients?

Yes, a quota of invitations is included in every format. Guests are welcomed as guests, not as prospects.

Do you operate outside Belgium?

Yes. The club network and the Atlas cover Europe, and some activities take place abroad.

How are results measured?

Through a written review: attendees, guests present, speaking moments, published content and visibility achieved.

Get in touch

Let's talk about your brand

Briefly describe your intention: we come back within a few days with an initial proposal for your role.

Become a partner

A well-placed brand beats a brand everywhere

Tell us what you are trying to achieve. We will tell you honestly whether The Round is the right place for it.

Join the founding circle

A first conversation, free and non-binding.

Apply to join